We called it
The AI Crash We Called: The World Cup Drained the Liquidity — Now Comes the Shakeout, Then the Rebound (2026)
Three weeks ago, while the AI trade was merely wobbling, we published a piece arguing the World Cup wasn’t just a distraction — it was draining the market’s speculative fuel. In July, the wobble became a rout. This is the follow-up: what broke, where the money actually went, and why we think the next move is a shakeout — then a rebound.
“The World Cup isn’t only distracting fans from a deflating AI trade — it is actively absorbing the speculative energy that used to chase chip stocks.”
What actually broke
The trigger came on 1 July, when reports said Meta would start selling its surplus AI compute — Meta Compute — to enterprises. If hyperscalers have spare capacity to rent out, the scarcity story that priced the whole AI chain starts to unwind. The crash runs straight down the supply chain: the compute renters, chipmakers and memory names that sell to the giants took the beating, while Meta itself — and most mega-caps — held the index up and hid the damage.
Where the money went — exactly where we said
In our June piece, prediction-market volume had just hit a record US$31.2 billion in May. June didn’t just beat that — it smashed through US$50 billion, powered by the World Cup: US$7.4 billion of Kalshi’s volume was football alone, with days above US$1 billion during the group stage. That is speculative capital — the same risk appetite that used to chase momentum stocks — standing in a different queue. Our deep-dive on the World Cup prediction-market boom has the full numbers.
What’s next: shakeout, then rebound
The final whistle blows on 19 July. Our base case from here: the shakeout runs through the rest of the month — books stay thin, nerves stay raw, and rallies get sold — then the picture improves as football money and football attention rotate back to markets. The washout is doing what washouts do: flushing leverage and resetting expectations that had priced perfection.
The wildcard is the US midterm election on 3 November — chips-to-China rules, AI regulation and crypto policy are all campaign material, and can move these sectors both ways. But note what hasn’tchanged: the money that left AI stocks didn’t flee risk — it queued up for football contracts and kept bidding a Chinese chip IPO on crypto rails. AI, robotics and crypto remain the theme of 2026 — the crowd just took a half-time break. Watch the rotation live on today’s trending US and Bursa stocks.
For the Malaysian investor
- Bursa feels this too:Penang’s chip back-end names trade with global semi sentiment, so the US shakeout — and any rebound — flows through to Inari, MPI and friends.
- Check your hidden exposure in ETFs, unit trusts and EPF external funds — the lesson from the June piece still stands.
- Watch the sentiment gauges: gold in MYR for the risk-off bid, and the live heat listfor when the AI names start leading again — that’s your rotation signal.
Sources & further reading
- NBC News — global tech sell-off intensifies, led by AI and chip stocks
- CNBC — Nasdaq drops as chip stocks tumble
- Seeking Alpha — AI and memory chip stocks slump as the sell-off goes global
- PYMNTS — World Cup trading pushed prediction-market volume past US$50 billion in June
- CoinDesk — prediction markets’ US$50 billion World Cup breakout
- CNBC — the 2026 World Cup boosts prediction-market volumes
- NPR — is AI “one big bubble”? Behind the tech sell-off
Ready to act on this?
See today's trending US & Bursa stocksKeep reading
💬 Market Chat
Join the discussion — share your take on this with other Rates.my readers.
💬 Discussion (1)
Live · last activity 26m ago
This article is general information, not personalised financial advice. Rates.my is not a licensed financial adviser — always verify rates with the institution and consider your own circumstances.
← All insights